All work
[ Paid Ads ]Lumen Retail
Scaling D2C from ₹2L to ₹40L/mo at 5.4x ROAS
A creative-led Meta + Google scaling system that held ROAS through 20x spend growth.
[ Results ]
5.4x
ROAS
20x
Revenue
+22%
AOV
/01
The challenge
Lumen Retail came to us with strong product-market fit but a growth engine that had plateaued. Spend was rising faster than return, and attribution was murky.
/02
What we did
We rebuilt tracking from the ground up, restructured the account around clear profit signals, and shipped a continuous creative testing system. Budget followed performance; nothing scaled until the unit economics held.
/03
The outcome
Within months, Lumen Retail had a predictable, profitable acquisition channel, and the reporting to prove it to the board.