All work
[ Paid Ads ]Northwind
3.1x pipeline for a B2B SaaS in 6 months
Rebuilt paid search + LinkedIn ABM to triple qualified pipeline while cutting CAC by 38%.
[ Results ]
3.1x
Pipeline
-38%
CAC
210
SQLs/mo
/01
The challenge
Northwind came to us with strong product-market fit but a growth engine that had plateaued. Spend was rising faster than return, and attribution was murky.
/02
What we did
We rebuilt tracking from the ground up, restructured the account around clear profit signals, and shipped a continuous creative testing system. Budget followed performance; nothing scaled until the unit economics held.
/03
The outcome
Within months, Northwind had a predictable, profitable acquisition channel, and the reporting to prove it to the board.